About Us:
Welcome to Magenta Mobility, where innovation drives our three dynamic business verticals: EV Fleet Logistics, EV Chargers Solutions & EV Software Technology. With a passion for sustainable solutions, we empower the future of mobility, seamlessly integrating cutting-edge technologies across diverse sectors. Join us in redefining the landscape of electric vehicle ecosystem

About the Role:

We are looking for a high-energy, data-driven Head of Performance Marketing to build and scale our B2C customer acquisition engine.
You will own the complete performance marketing funnel — traffic → leads → qualified customers → bookings → vehicle deployment → repeat / referral — with a clear focus on profitable growth.
This is a hands-on leadership role for someone who loves numbers, experiments aggressively and can convert marketing spends into measurable business outcomes.

KEY RESPONSIBILITIES:

1. Own Growth & Customer Acquisition

  • Own B2C customer acquisition across all digital channels.
  • Build scalable acquisition engines for multiple cities and customer segments.
  • Drive leads, bookings, activations and revenue, not vanity metrics.
  • Develop city-wise and vehicle-wise acquisition strategies.
  • Identify new customer segments, channels and growth opportunities.

2. Performance Marketing: Own and scale campaigns across:

  • Google Ads / Performance Max
  • Meta Ads
  • YouTube
  • Programmatic / Display
  • App-install & re-engagement campaigns
  • Affiliate / partner channels
  • SEO + organic acquisition
  • Emerging digital channels
Continuously optimise:
CAC | CPL | CPQL | Conversion | ROAS | Revenue | LTV | Payback

3. Full-Funnel Ownership

Build measurement and optimisation across:
Ad → Landing Page → Lead → Calling → KYC → Booking → Vehicle Allocation → First Payment → Active Customer
Work closely with Sales, Call Centre, Operations, Product and Technology teams to identify and eliminate funnel leakage.

4. City-Level Growth

Create a city-wise growth playbook covering:
  • Market potential
  • Target customer profile
  • Acquisition cost
  • Channel mix
  • Competitor activity
  • Pricing / offers
  • Conversion rates
  • Fleet availability
  • Revenue potential
Allocate marketing budgets dynamically based on city-level ROI and fleet availability.

5. Data & Analytics

Build a robust performance dashboard covering:
  • Marketing spend
  • Leads
  • Qualified leads
  • Bookings
  • Activations
  • CAC
  • Conversion rate
  • Revenue
  • ROAS
  • Customer LTV
  • Payback period
  • Channel performance
  • City performance
  • Campaign performance
Ensure every marketing rupee can be traced to a business outcome.

6. Experimentation & Growth

Create a high-velocity testing culture.
Test:
  • Creatives
  • Offers
  • Pricing
  • Landing pages
  • Audiences
  • Messaging
  • Lead forms
  • Customer journeys
  • Retargeting
  • Referral programmes
  • WhatsApp / CRM journeys
Test → Learn → Scale → Kill

7. CRM & Retention

Partner with CRM/Product teams to improve:
  • Lead nurturing
  • WhatsApp journeys
  • Abandoned-lead recovery
  • Booking conversion
  • Customer activation
  • Repeat rentals / subscriptions
  • Referrals
  • Reactivation
The objective is not simply to acquire customers — it is to acquire profitable customers.

8. Team Leadership

Build and lead a high-performance growth team covering:
  • Performance marketing
  • Growth analytics
  • Creative
  • CRM
  • Marketing operations
  • Agency / partner management
Set clear weekly and monthly targets and establish a strong test-and-learn culture.

We are looking for someone who:

  • Has 8–12+ years of performance/growth marketing experience.
  • Has scaled a B2C business aggressively.
  • Has managed significant monthly digital marketing budgets.
  • Has strong expertise in Meta + Google ecosystem.
  • Is extremely comfortable with data and dashboards.
  • Understands unit economics, not just media metrics.
  • Has experience with high-volume lead-generation businesses.
  • Has worked with sales / call-centre driven funnels.
  • Has experience scaling across multiple cities.
  • Has strong experimentation and growth mindset.
  • Can operate comfortably in a fast-paced, high-accountability environment.

HIGHLY PREFERRED

Experience in: Automotive | Mobility | EV | Car Rental | Vehicle Subscription | Fleet | Fintech | Consumer Internet | Marketplace | D2C
Experience with HubSpot / Salesforce / MoEngage / CleverTap / WebEngage / GA4 / AppsFlyer / Mixpanel or similar platforms will be an advantage.


View all job openings